Sean Connery Shakes Up Louis Vuitton

It seems famed photog Annie Leibovitz can lure just about any celeb with her lens.

The original James Bond once said he'll never appear in another film but he stepped in front of the camera for the latest installation of the Louis Vuitton "Core Values" ad campaign. The 78-year-old icon posed on a dock in the Bahamas sporting casual duds and a Bermuda hat, and lounging beside a waterproof L.V. Keepall bag. The photo was shot near Connery's Bahamas residence. Not bad.

He looks pretty damned good, too. And apparently, the image was the result of a test shoot so Connery hadn't even hit the hair and makeup chair.

The "Core Values" campaign has featured other legendary figures like Keith Richards, Catherine Deneuve, and Francis Ford Coppola. The new ad is set to hit publications later this month.

(Image: Annie Leibovitz for Louis Vuitton via WWD)