Heath Ledger, Michelle Williams and Lindsay Lohan are among a group of celebs joining the ONE campaign against AIDS and extreme poverty. The stars are doing their part by supporting the new ONE T-shirt, which is made in Lesotho of 100% African cotton and will help bring trade to an area of extreme unemployment. $10 from every T-shirt sold will be donated to help Lesotho - one of the poorest countries with one of the highest AIDS rates in the world. The print aspect of the campaign was shot by supermodel and photographer Helena Christensen and features Naomi Watts, Kate Bosworth, Rosario Dawson, Jimmy Fallon, and Peter Sarsgaard, along with Lohan, Ledger and Williams. The tee was created by Edun - a socially conscious clothing brand created by, in part, Bono and his wife. For more info, go to www.ONE.org.
1 comment:
I thought this was a good idea, and was even considering buying a shirt, until I went to the website and found that a shirt is $40, with only $10, or 25% of profits going to charity.
Now am I being overly harsh in calling that a bit of a cop-out? Surely they can afford to donate 50% and still make a decent profit. Did Christensen, Lohan and the Ledgers donate their services, or is some profit required to cover their fees? If the answer is yes, I'd rather donate to a charity that gives 90% of my donation to those who need it rather than one which lines the pockets of people like Heath Ledger and Lindsay Lohan.
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