5.09.2007

Xtina to launch perfume

Christina Aguilera is the latest celeb to enter the lucrative perfume industry. The Candyman singer will launch Christina Aguilera, the fragrance, in the fall. "This is a big priority for us, our objective is for Christina Aguilera to become the number-one celebrity fragrance... We will invest very strongly behind it," says a rep for Proctor & Gamble, the cosmetics giant who has teamed up with the star. The ad campaign for the scent will feature Aguilera's bare back painted with a black lace design and the tagline, "Sometimes it's all you need to wear."

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